News Release Development

Professionally prepared news releases allow cities and towns to tell their story, share news and information and communicate key messages with their primary constituents, the residents.

Staff is generally aware of the hard work being accomplished, the major and minor successes won, and the everyday activities that translate into the excellent service that Council and the residents have come to expect. What’s missing is a mechanism that allows the town administration to share those stories with the public, giving residents and elected officials an inside look into the dedication, commitment and passion that staff demonstrates on the daily basis.

A well-defined communication program that includes consistent development, dissemination and follow-up of news releases is essential to sharing the good news of the city or town. Moreover, news releases form the basis for much of the other aspects that we develop in the communication program. For that reason, identifying material for news releases is an important task.