Crisis Management

A municipality’s reputation and good name can easily become the target of criticism in the event of a crisis. When an injury, accident, lawsuit, disgruntled former employee or any other type of defamation threatens that reputation, a crisis communication plan is essential. Fast thinking and sound decisions don’t always go hand in hand, especially if a reporter is on the phone or a newspaper deadline approaches. That’s why a detailed crisis communication plan must be in place beforehand. We’ve developed “red book” plans for a number of cities and towns. It’s always better to have one and not use it, than to need one and not have it.